In an era where youthfulness is often equated with beauty, the quest for maintaining a vibrant, youthful appearance has become a focal point for many.
However, as the understanding of beauty evolves, so too does the approach to achieving it. Increasingly, consumers are recognizing that true beauty emanates from within, prompting a shift towards holistic wellness and healthy aging practices. This broader perspective acknowledges that beauty encompasses more than just physical appearance and is about feeling confident in ourselves beyond how we look.
Traditionally, the beauty industry has been synonymous with external enhancements such as cosmetics, skincare products, and even surgical procedures. Yet, in recent years, there has been a noticeable shift in consumer attitudes towards beauty. Rather than relying solely on superficial remedies, individuals are seeking comprehensive solutions that address their overall well-being – physically, mentally, and emotionally.
One significant trend is the desire to maintain a youthful appearance from an early age. Millennials and Generation Z, in particular, are proactively investing in skincare routines, dietary habits, and lifestyle choices that support long-term vitality.1 This demographic shift underscores a fundamental change in how society views aging — not as an inevitability to be feared, but as an opportunity to be more proactive and thus getting more out of life.
Amid this evolving landscape, the concept of "beauty from within" has gained considerable traction. This approach emphasizes nourishing the body internally to promote outward radiance and vitality.
Central to this are dietary supplements formulated with ingredients specifically targeted to support skin health, hair strength, and overall wellness.
The market for beauty supplements has witnessed explosive growth in recent years, driven by consumers' growing preference for natural, science-backed solutions.
In the last four years, more than 1,500 new beauty from within products have hit the market.2 In these products, you will often find ingredients such as collagen peptides, antioxidants, vitamins, and minerals each chosen for their potential to boost beauty from within.
However, despite the rising popularity of these ingredients, consumers are still left questioning: Are they truly effective? Do they support what they claim to support? Where is the concrete evidence that these formulations work?
Lustriva® is a complex from Nutrition21 that combines Bonded Arginine Silicate with Magnesium Biotinate, a new and superior form of silicon and biotin, to promote healthier-looking skin and hair.
Magnesium Biotinate is a novel complex of magnesium ionically bound to biotin. The complex is unique in that it significantly increases biotin solubility 40 times greater than that of D-biotin, the ingredient commonly found in many beauty products.
The Bonded Arginine Silicate provides a unique and bioavailable form of silicon, an important trace mineral that provides strength and flexibility to the connective tissues (hair and skin) in the body.
In pharmacokinetic studies, both Magnesium Biotinate and Bonded Arginine Silicate show superior absorption of biotin and silicon, respectively.
In a clinical study, compared to placebo, Lustriva was demonstrated to:
Lustriva was also well-tolerated and safe, demonstrating that Lustriva helps to promote healthy hair and skin – with no unwanted side effects.
Lustriva is a versatile and effective ingredient easily formulated into a variety of dietary supplements and functional food/beverage applications including capsules, tablets, gummies, ready to mix powders, and ready-to-drink (RTD) beverages.
The shift towards beauty from within presents a significant opportunity for both consumers and brands alike. For consumers, incorporating dietary supplements into their daily regimen offers a convenient and effective way to support their holistic wellness goals. These products not only complement external beauty routines but also contribute to overall health and vitality.
From a business perspective, the increasing demand for beauty supplements underscores a lucrative market ripe for innovation and expansion. Companies that can deliver high-quality, scientifically validated products — containing branded ingredients like Lustriva— stand to capitalize on this trend, capturing the loyalty of discerning consumers seeking tangible results.
Moreover, the emphasis on beauty from within aligns with broader societal trends towards sustainability, transparency, and self-care. Consumers are increasingly drawn to brands that prioritize ethical sourcing, environmental responsibility, and consumer education. By embodying these values, companies can forge deeper connections with their audience and differentiate themselves in a crowded marketplace.
As we continue to redefine beauty standards and attitudes towards aging, the beauty industry must adapt to meet the evolving needs of consumers. Embracing a holistic approach that encompasses both external and internal wellness is key to fostering a culture of beauty that is inclusive, empowering, and sustainable.
Ultimately, beauty is not merely a superficial pursuit but a reflection of inner vitality, confidence, and well-being. By embracing beauty from within, we can cultivate a more holistic and compassionate relationship with ourselves and others, celebrating the richness and diversity of aging gracefully.
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