Women are the backbone of the dietary supplement industry. Nearly two-thirds of women take supplements daily, compared to just half of men. For years, women’s wellness products focused narrowly on life stages like PMS, pregnancy, and menopause. However, women’s wellness is more than just physical health—it’s about vitality, confidence, and mental clarity at every stage of life. As women seek more holistic approaches to wellness, they’re prioritizing support for weight management, cognitive performance, and beauty from within.
Weight Management: Understanding Women's Unique Challenges
It’s not fair, but it’s a biological fact: women tend to store more fat than men, even though they consume fewer calories per kilogram of lean mass.[1]
On the bright side, women’s bodies are designed for endurance—relying more on fat for fuel while preserving glycogen—whereas men burn through carbohydrates more quickly.[2] But eating excess carbs when glycogen stores are already full could lead to fat storage in women—especially unfair since women tend to experience stronger carb cravings than men.[3] This is why many women turn to supplements to support them on their weight management journey. One clinically backed option is Chromax®.
Chromax is the most clinically tested branded form of chromium picolinate, backed by more than a dozen studies. This research has shown that Chromax helps support metabolic health by promoting healthy carbohydrate and glucose metabolism, supporting healthy insulin function, maintaining lean muscle mass, and managing cravings—key factors to an effective weight management approach, along with a healthy diet and lifestyle.
Beauty from Within: A New Era in Women’s Wellness
For decades, the go-to approach for women wanting to enhance their beauty was topical solutions—lotions for temporary plumping, cosmetics to hide flaws, and hair masks for added shine. While these products have their place, their focus was providing external fixes rather than internal nourishment.
In recent years, that mindset has shifted. More women are embracing the idea that true beauty starts from within and requires numerous facets of self-care. They’re prioritizing stress management, quality sleep, hydration, and daily movement as part of a more holistic approach to personal care and beauty.
This paradigm shift is driving demand for supplements, functional foods, and beverages that support beauty from the inside out. Popular ingredients like collagen, hyaluronic acid, and vitamin C have paved the way, but for brands wanting to stand apart from the crowd, Lustriva® offers a next generation, clinically backed solution.
Lustriva is a patented one-of-a-kind blend of Bonded Arginine Silicate and Magnesium Biotinate delivering unique and bioavailable forms of silicon and biotin. This innovative ingredient is designed to deliver beauty benefits that go deeper than surface-level solutions.
The proof is in the research: A gold-standard clinical study found that just one small daily dose (160 mg) of Lustriva for 12 weeks increased the growth of terminal hair — the thicker kind of hair that grows on the scalp — by 20%. This led to a visibly fuller appearance. The study also found that Lustriva reduced the depth of fine lines and wrinkles while improving skin texture.† With its clinically backed benefits for hair and skin, Lustriva aligns with the growing consumer demand for beauty-from-within solutions that offer more than just surface-level fixes.
Cognitive Performance: Essential for Women’s Daily Demands
Part of being an adult is keeping track of countless household responsibilities—planning meals, grocery shopping, managing chores, scheduling doctor and vet appointments, booking travel accommodations…the list is endless. Research shows that women carry 71% of this mental load, taking on the lion’s share of these unseen but essential tasks.[4]
All that thinking takes its toll, leading to mental fatigue, forgetfulness, and burnout. Once women enter menopause, brain fog can add another mental challenge, as declining estrogen levels can impact brain function. For women who want to be on top of their mental game at any age, there’s nooLVL®.
nooLVL is a patented complex of Bonded Arginine Silicate and Inositol that offers focus you can feel in as little as 15 minutes—no stimulants required. How does it work? Bonded arginine silicate is a proven nitric oxide booster that supports healthy blood flow to the brain, encouraging the delivery of oxygen and nutrients. Nitric oxide also helps facilitate learning and memory by maintaining cell-to-cell communication within neurons. Inositol is an important signaling molecule linked to neuron function. Together, this unique combination promotes cognitive performance.
nooLVL is backed by three human clinical studies, collectively demonstrating improvements in concentration, focus, mood, working memory, processing speed, and cognitive flexibility. Ideal for women managing the demands of running a household or navigating menopause-related brain fog, nooLVL is also a smart choice for students looking to stay mentally sharp through long study or gaming sessions.
With science-backed solutions for metabolism, beauty, and cognitive performance, Nutrition 21 branded ingredients empower women to look, feel, and perform their absolute best.
Learn more about adding Chromax, Lustriva, or nooLVL to your formulations here:
† compared to baseline
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
[1] Wu BN, O'Sullivan AJ. Sex differences in energy metabolism need to be considered with lifestyle modifications in humans. J Nutr Metab. 2011;2011:391809. doi:10.1155/2011/391809.
[2] Wismann J, Willoughby D. Gender differences in carbohydrate metabolism and carbohydrate loading. J Int Soc Sports Nutr. 2006;3(1):28-34. doi:10.1186/1550-2783-3-1-28.
[3] McDevitt RM, Bott SJ, Harding M, Coward WA, Bluck LJ, Prentice AM. De novo lipogenesis during controlled overfeeding with sucrose or glucose in lean and obese women. Am J Clin Nutr. 2001;74(6):737-746. doi:10.1093/ajcn/74.6.737.
[4] Catalano Weeks A, Ruppanner L. A typology of US parents' mental loads: Core and episodic cognitive labor. J Marriage Fam. 2024;86(6):1234-1250. doi:10.1111/jomf.13057.
