The Future of Beauty Supplements for Health-Conscious Consumers

The market for beauty supplements is changing. For many consumers, it’s no longer enough for products to just have claims that support hair, skin, and nails. This boundary-pushing set wants their beauty supplements to multi-task, supporting not just external appearance but also internal wellness.¹ As a result, beauty products are evolving from simply a way to look better into a legitimate vehicle for self-care.

Beauty Supplements Ready for Take Off

For years, beauty routines focused on external fixes like creams and cosmetics. Today, consumers are embracing a holistic approach—prioritizing sleep, stress management, and nutrition. This shift is fueling demand for supplements that support beauty from within. In fact, the global beauty supplement market, valued at $2.9 billion in 2023, is projected to reach $7.5 billion by 2030, growing at an eye-opening compound annual growth rate of 14.3%.²

The Growing Demand for Dual-Benefit Products

In its 2025 Future of Wellness survey, McKinsey & Company identified beauty as one of six high-growth areas in the wellness space.³ The report notes that the line between beauty and wellness continues to blur, with many beauty products now featuring active ingredients with added health benefits. Manufacturers can meet the moment by formulating dual-benefit beauty supplements that align with some of the fastest-growing condition-specific categories in the healthy aging space.

The Beauty Base

Some of the most popular beauty-from-within ingredients include collagen, hyaluronic acid, and vitamin C. But for brands looking to differentiate, Lustriva® offers a next-generation, clinically backed ingredient. This patented ingredient has been shown to support existing hair growth in as few as three weeks—providing a fuller and thicker, healthy hair and also when taken once daily, Lustriva® was clinically shown to improve skin’s texture over 12 weeks.

Beauty + Mobility

The joint and mobility category is expanding, as both consumers of an older age as well as their younger counterparts strive to maintain an active lifestyle. A recent Nutrition Business Journal survey of 1,030 supplement users found 28% cited mobility loss as their top aging concern.⁴

Glucosamine and chondroitin are the old standbys in the joint health supplement market, but these ingredients have lost their shine. Sales of glucosamine/chondroitin dropped 4.1% in 2023, losing $21.8 million in sales.⁴

To develop an innovative beauty supplement that does double duty, consider pairing Lustriva with Celadrin®—a proprietary blend of cetylated fatty acids chemically bonded to cetyl alcohol—clinically shown to support healthy joint function, mobility, and comfort.

Beauty + Energy

When it comes to healthy aging supplements, the energy and stamina segment is one to watch. Precedence Research projects it will see “considerable growth” over the next decade.⁵

For consumers who want extra energy with their beauty boost, combine Lustriva with clinically studied energy-supporting ingredients like caffeine, L-carnitine, or Nutrition21’s Nitrosigine®. Supported by over 30 studies, including 8 clinical trials, Nitrosigine has been shown to increase nitric oxide levels, supporting healthy blood flow and energy levels.

Beauty + Cognitive Function

Right behind mobility on consumers’ list of aging concerns is cognitive function. According to the NBJ survey, 23% of respondents overall—and 33% of Baby Boomers—cited it as their number one worry.⁶

To address both beauty and brain function, partner Lustriva with a cognition support ingredient. Clinically backed ingredients for cognitive function include ginkgo and phosphatidylserine, as well as nooLVL® from Nutrition21—backed by 3 clinical studies demonstrating benefits for focus, concentration, and memory.

The beauty aisle isn’t just about just about supporting hair, skin and nails anymore—it’s an opportunity to help customers move freely, think clearly, and power through the day.

Learn more about adding Lustriva, Celadrin, Nitrosigine, or nooLVL to your beauty supplements here

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

References

1. Mayo A. NIQ: What the Expansion of Wellness into Beauty Means for Retailers, Brands. Cosmetic Executive Women. February 13, 2024. https://cew.org/beauty_news/niq-what-the-expansion-of-wellness-into-beauty-means-for-retailers-brands/
2. Persistence Market Research. Beauty Supplements Market Set to Surge at a Remarkable 14.3% CAGR Until 2030, Fueled by Growing Awareness and Shifting Beauty Trends | Persistence Market Research. Yahoo Finance. January 18, 2024. https://finance.yahoo.com/news/beauty-supplements-market-set-surge-100000954.html
3. McKinsey & Company. The $2 trillion global wellness market gets a millennial and Gen Z glow-up. May 29, 2025. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
4. Juntti M. Innovation and more research could revive lagging growth in joint health sector. June 6, 2025. https://www.newhope.com/market-data-and-analysis/innovation-and-more-research-could-revive-lagging-growth-in-joint-health
5. Precedence Research. Anti-Aging Supplements Market Size to Hit USD 9.79 Bn by 2034. https://www.precedenceresearch.com/anti-aging-supplements-market
6. Craft E. Analyst’s Take: Healthy aging trends vary by generation. New Hope. October 10, 2024. https://www.newhope.com/market-data-and-analysis/analyst-s-take-healthy-aging-trends-vary-by-generation